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Ecovative Named One of the Sustainia100 at Rio+20

Written by Ecovative | Posted on 06/21/12

Sustainia shows us a sustainable world that’s possible today. Everything in Sustainia is -and forever will be – built 100% on solutions. Solutions that exist right now. Last night in Rio, Ecovative was named one of the Sustainia100. You can learn more here. Press release – Sustainia100 Ecovative honoured as a top sustainable solution at Rio+20 Last night, Governor Arnold Schwarzenegger, sustainability legend Gro Harlem Brundtland, Media guru and philanthropist Ted Turner and 150 VIP guests celebrated the first concrete outcome at Rio+20: The launch of Sustainia100. Ecovative is proud to announce that Ecovative has been chosen for this prestigious list of solutions. Ecovative adapts living systems to create environmentally responsible materials and products to help people live in harmony with the rest of life on planet Earth. Today, Ecovative is using mushroom technology to grow EcoCradle® Protective Packaging which is renewable and compostable, and can replace plastic foam packaging. "Nature provides the most inspiring, extensive, and functional set of molecular machines imaginable. From grass that converts photons to fibers, to cuddle fish displaying shifting patterns on their backs, the most impressive technology is not found in our labs, factories, or companies, but in our woods, oceans, and fields." -Eben Bayer, Ecovative CEO Gathered from 56 countries spread over six continents, Sustainia100 is a complete guide to innovative and scalable solutions instrumental in creating sustainable societies. Building on ready and available solutions only, Sustainia100 is as a tangible tool for sustainability professionals – from politicians to CEOs- dedicated to create desirable and sustainable societies. Individually, the solutions represent sustainable innovation in areas such as city planning, energy, fashion, water and waste management, high-tech and transportation. Collectively, they provide a guide of the building blocks available for transforming our societies. Sustainia100 is a cornerstone in Sustainia. A construction site for the desirable society we could live in if we implemented ready and available solutions. Developed by world-leading companies, organizations and experts in close collaboration with UN Global Compact and Governor Arnold Schwarzenegger’s initiative Regions20, Sustainia is the first holistic introduction to the attractive sustainable future. Sustainia100 solutions are nominees for the Sustainia Award, which honors outstanding performance within sustainability. The winner will be announced at a ceremony later this year in Copenhagen. ____________________________________________________________________________________ Available Quotes: Gro Harlem Brundtland, Former Prime Minister, Member of The Elders Team “Securing the planet for future generations is a global collaborative task. Sustainia100 demonstrates that since the first Earth Summit in 1992 solutions and innovations to tackle this challenge have been developed all over the world. We need to make more people aware of these solutions and inspire more to act. With the Sustainia100 there is no excuse for not choosing a sustainable path to the future. The solutions are there. Ready for use.”   Connie Hedegaard, Commissioner for Climate Action “By 2030, the world will need at least 50 per cent more food, 45 per cent more energy and 30 per cent more water. These figures show that continuing with business as usual is clearly not an option. It would be very costly in economic, environmental and human terms. This is why we need a more sustainable growth model that captures the value of a country's natural wealth, of a clean environment, of social cohesion. Sustainia shows that many of the solutions are already there.”    Dr. Rajendra Pachauri, Chairman UN’s Intergovernmental Panel on Climate Change: “Science has long provided a body of knowledge that covers the huge and vast potential of sustainable solutions. With Sustainia, we now have a platform that communicates this potential in a clear and comprehensive manner to a broad audience of politicians and corporations as well as civil society. Sustainia makes science easier to understand for a larger group of people, which is just what we need to meet the challenges ahead.” Eben Bayer, CEO and Co-Founder of Ecovative: "Do not consider feasibility when creating, only imagine the optimal. Coupling creativity & feasibility leads to incrementalism & mediocrity." "We practice bioadaption, not biomimicry, at Ecovative. Every organism has a purpose; be it to produce milk or grow towards the sky; Bioadaption is about aligning that organisms purpose with a real need of people & planet."    Resources Download / read “Sustainia100” here. Visit Sustainia’s website at www.sustainia.me or www.facebook.com/sustainia or www.Twitter.com/sustainia_me

Written by Ecovative | Posted on 06/21/12